Monday, December 21, 2015

A Date with DOMINO'S

Good morning readers,

I am writing a Blog post after a very long time indeed. This is so, as my Blogging led into new things. a Travelogue, Poetry, Short stories and fiction. But that is another story.

And today, it is back to the joys of Blogging. Blogging indeed comes with perks.

So, I got a call from a lady from PERFECT RELATIONS, enquiring if I would be interested to witness the launch of two new dishes by Domino's Pizza.

Indeed i would be, I assured her.

Nineteen  years ago, in 1996, an Indian company, later renamed as Jubilant Food works limited,




 teased the Indian consumers with a two worded phrase in Hinglish

HUNGRY KYA?



and with this, India was introduced to a world class Pizza chain. Domino's Pizza arrived in India with a bang.

Over the years, they changed their tag line to:

KHUSHIYON KI HOME DELIVERY....................

and more recently to:

YE HAI RISHTON KA TIME...................

Their catchy tag lines showcased in advertisements that hit close to  real life scenario went a long way in establishing Domino's Pizza, as  a  major Pizza brand. The promising advertisement  was sealed with the promise of high quality sumptuous Pizzas, and a challenge to deliver the order within 30 minutes.

So, yesterday I headed to the  Domino's Pizza outlet in South Extension Part 2.

The young team members of PERFECT RELATIONS, welcomed the bloggers and select customers inside the venue.

As I walked inside the outlet on the first floor, I took in the warm, vibrant, cosy atmosphere and settled myself at a comfortable;table.

My attention was immediately drawn to a corner of the room



which was beautifully decorated, a preamble of things to unfold during the afternoon.

As i sat at my seat, i noticed a gentleman and a few Chefs standing besides the kitchen window.   I sipped the coke the  boy served me, and just then  a Chef walked up to me and introduced himself as  Chef Narender Singh Jaravta,





the Head Chef of Domino's Pizza.  He politely enquired if I would ,like to sample a few dishes.

"Sure"

The Pizza boy brought a tray of Garlic bread, Cheesy dips and two other dishes.
Chef Narendar returned back to my table and joined me.

As we got talking, Chef  Narender told me about his team and his decade long association with Domino's. Through the conversation  I realized I had met my first Chef friend.

The delightful dishes in front of me were getting cold, so I quickly asked the chef:

"What is this?"



"This is ZINGY"

"What is the stuffing inside?"

 "Paneer. and Chicken if you go for the non vegetarian  option"

and he continued, " I want to watch your expressions as you eat the ZINGY"

I picked up the ZINGY  and took my first  bite.

" It is  so soft! I have never  tasted anything so soft!"

Chef Narender simply smiled, got up and said:

"Enjoy"

I finished my ZINGY  and joined a few other bloggers at the next table  waiting for the formal launch to start.

The gentleman I had noticed earlier, was Mr Murugun Narayanaswamy, Sr Vice President, Marketing , Domino's Pizza India.

Through an AV presentation, the VP took us through the journey of Domino's Pizza, all the while fielding questions from the bloggers and customers.

The statistics he shared with us were mind boggling:




Trivia About Domino’s Pizza India

·         India is the Biggest Market for Domino’s Pizza outside the U.S.

·         There are 959 Domino’s Pizza restaurants in India spread across 218 cities

·         Domino’s Pizza has 72% market share in the chained pizza market in India

·         300,000+ pizzas are made and sold everyday

·         20,000+ online orders every day

  55 million total orders each year 




 Chef Narender  now took to the stage and talked about two previous popular products, the ZINGY and

 TACO MEXICANA.


f  Finally he talked about the first launch product of the day, " DOUBLE CHEESE CRUNCH" Pizza.

"The unique Double Cheese Crunch pizza is the latest addition in the list of indulgent pizzas offered by Domino’s Pizza. It is an exclusive offering by Domino’s Pizza and comes with two thin crusts having liquid creamy cheese in-between, topped with mozzarella cheese and fresh vegetarian or non-vegetarian toppings.

The second product being launched today is:

CUSTARD BLISS:

Custard Bliss dessert has been developed considering Indian consumers’ love for custard flavour. It is the latest addition to the dessert menu after the much loved Choco Lava Cake. This amazingly delicious dessert is made from soft buttery flavoured dough rolled over tasty Vanilla Custard, milk, cream, sprinkled with finely powdered cardamom sugar which adds a unique delightful flavour."

As the presentation got over, the boys came in with trays of both the new dishes, it was finally time to savour the new goodies of Domino's.








I found the new DOUBLE CHEESE CRUNCH Pizza  very crispy and light, and loved the fact that the crusts were thin and the toppings very generous with veggies, since I am a vegetarian.

The Non vegetarian variety for the same dish looked equally tempting.

The CUSTARD BLISS tray  could not be ignored by any means.




This baked dish contained a filling of custard. So I carefully broke it into two pieces. Sure enough, there was this yellow colored custard filled inside. And it tasted  simply yum with the subtle flavour of vanilla and cardamom.

Chef Narender invited us for a  live demo of the dishes. So adorning our caps and aprons we were escorted inside the kitchen by him.

The young girl, took a ball of dough, placed it on the Pizza dish and started patting the dough. Within ten seconds, the dough had evenly spread to the full size of the platter. She took a Pizza knife, and quickly cut the dough into cones. Picking up one cone, she filled it with ready made custard, sealed  the dough, placed it on a baking dish and moved towards the oven.

"she was so quick!", I couldn't help exclaiming.

"Precisely", 
" How long do you think it would take our cooks to prepare three different Pizzas with complete toppings?"

" Ten minutes, twelve minutes"

" Forty seconds"

" Forty seconds?"

" Yes.. that is the secret of our 30 minutes delivery. We train our cooks to perform so fast that we are able to actually deliver the Pizza within 30 minutes of the order."

We left the kitchen, amazed at he proficiency of the entire cooking process. After having clicked photographs with the team of Chefs led by Chef Narender, I took my leave. and before i could exit, there was the last surprise of the day. Gift vouchers worth Rs 1000 .

The event was indeed a fun meet, extremely informative. and though  I thoroughly vouch for the two new dishes, i was simply bowled over by the ZINGY. The simple reason being, it comes at an unbelievable price of Rs 29 for vegetarian  and Rs 35 for the Chicken stuffing.

As i sign off this post, a word of advice. This evening, drop everything. Ring up your extended family and plan a get together at he nearest Domino's Pizza outlet and have a ZINGY feast followed by  trying the two new dishes, the DOUBLE CHEESE CRUNCH and CUSTARD BLISS,  to celebrate in the true spirit of Domino's:


YE HAI RISHTON KA TIME. :)

Tuesday, November 24, 2015

STOLEN CHILDHOOD





One born to a king

One born to a pauper.

One born to be rocked in the cradle

One born to be left unattended.

One born to play with branded toys

One born to play with  pebbles.

One born to drink fortified milk

One born to be malnutritioned.

One born to be transported in imported cars

One born to run on spindly legs.

One born to study in heritage schools
.
One born to beg at red lights.

One born to savor five course meals

One born to survive on left over food.

One born to wear designer clothes

One born to wear tattered rags.

One born to attend coaching classes for lawn tennis

One born to child labor.

One born to live in havelis

One born to sleep under a leaking tarpaulin..

Both children of the same God.

Stop!

Pause!

Reflect!

Can we do something to bridge this abominable gap?

Can we do something to restore stolen childhood?

Yes, we can.

Indeed we can.

Let us harness the goodness in our hearts

Let us gather our strength

Let us make our resolve dynamic

Let us endeavor to bring justice

To the lost children of the world

Let us walk together

To restore stolen childhood

Let us each do our bit

To  leave this world a better place.

Saturday, October 17, 2015

THE MORNING AFTER



It is a brand new day
O heavens!
How I have yearned to be free.
Free of the ominous clouds
That overshadowed my life.
You had  breezed into my life
Like the first flush of spring.
I almost did not catch my breath
Dumbstruck as I was
By your sweet encounter .
I was a seeker
 And I gaily offered you my heart
On a golden platter
All yours to cherish.
But alas!
You became whimsical.
You resorted to games
 My heart had unheard of.
Why, o why did you play the devil?
I floundered
 I shed tears
And finally it was time to bid adieu
Not because I was a runner
But because you could not match or appreciate
My frequency of love for you.


Sunday, October 11, 2015

BLOCKADE



 I lived in you
For a long long time
Offering you my heart and soul
Pining
Bleeding
Graying day by day.
One day it finally dawned on me
It was time to turn the tides
So i gave birth to a Tsunami
That finally resurrected me.
I tip toed hastily
From the mean ,narrow lanes of darkness.
Yet the broken heart is a necessary evil
For it is a reservoir of treasures
Now, my love
I harness a distance between us
Let me disconnect myself
Let me blockade you
For the intense light
Numbed my soul.
It is time to breathe easy
Time to live freely
Thank god for this precious gift of life
Away from the claws of love
It is finally time
To celebrate having loved.

Saturday, October 3, 2015

PROMISES, I MADE



A journey of life
Equipped with fragrances of euphoria
Blockaded my pangs of grief.
A mélange
Merging, melting into my being.
I lived the moments
Woven like a priceless rug
Meshed with sprinklings of my mind
The collage of my being.
I introspect and decide
No more cries of anguish
No more would- have -beens
My fleet of endurances
I shall crown on my head
 A  promise to my youthful heart
That whatever comes my way

Spring shall be the queen of my heart.

Sunday, September 13, 2015

SILENCE



As I took my leave of you
Flustered by our love fights
Little did I know
About the catastrophe
 Which would unfold.
For a decade
Silence rode amidst us.
It could have been
A silence cold, deadly and fatal
But I kept it warm and  thriving
Illuminated by our love.
I poured my  heart out to you
In little message of texts
Love letters soaked in enduring yearnings
Carrying you with me
And within me
 Till my last sojourn.
I understood your silence too
Eloquently
 Cos I had understood your words
Enamored
Our private legacy.
And so we carried each other
In the plush domains of silence
Building a cocoon
 Forbidden to all but us.
It is finally time to shatter the silence
And usher in sweet murmurings of love
For the test of time is over
And it is words now
Words of love, love and love.

Saturday, September 12, 2015

YESTERDAY ONCE MORE



Today I heave   a quivering sigh
Shedding skins of melancholy.
A rapturous dawn unfolds
 Breezing in lullabies
 Of our love.
It is yesterday once more.
The unimaginable has transpired
Sweeping away wistful wantings.
The cup of happiness
 Spills over in exuberance.
The shadows have been confiscated
And banished  to the wild winds.
All that remains is the sweet scent of yesterday.
My heart flutters like a blooming lotus
And the chrysalis has transformed
 As freedom swings in gaiety
Chanting songs of our love.
How alluring is the dawn!
It is crooning the same luscious melody
Of our rendezvous.
Let me gather the plum beams of sunshine
And adorn it like a tiara
For yesterday it is
Once more!