Monday, December 21, 2015

A Date with DOMINO'S

Good morning readers,

I am writing a Blog post after a very long time indeed. This is so, as my Blogging led into new things. a Travelogue, Poetry, Short stories and fiction. But that is another story.

And today, it is back to the joys of Blogging. Blogging indeed comes with perks.

So, I got a call from a lady from PERFECT RELATIONS, enquiring if I would be interested to witness the launch of two new dishes by Domino's Pizza.

Indeed i would be, I assured her.

Nineteen  years ago, in 1996, an Indian company, later renamed as Jubilant Food works limited,

 teased the Indian consumers with a two worded phrase in Hinglish


and with this, India was introduced to a world class Pizza chain. Domino's Pizza arrived in India with a bang.

Over the years, they changed their tag line to:

KHUSHIYON KI HOME DELIVERY....................

and more recently to:

YE HAI RISHTON KA TIME...................

Their catchy tag lines showcased in advertisements that hit close to  real life scenario went a long way in establishing Domino's Pizza, as  a  major Pizza brand. The promising advertisement  was sealed with the promise of high quality sumptuous Pizzas, and a challenge to deliver the order within 30 minutes.

So, yesterday I headed to the  Domino's Pizza outlet in South Extension Part 2.

The young team members of PERFECT RELATIONS, welcomed the bloggers and select customers inside the venue.

As I walked inside the outlet on the first floor, I took in the warm, vibrant, cosy atmosphere and settled myself at a comfortable;table.

My attention was immediately drawn to a corner of the room

which was beautifully decorated, a preamble of things to unfold during the afternoon.

As i sat at my seat, i noticed a gentleman and a few Chefs standing besides the kitchen window.   I sipped the coke the  boy served me, and just then  a Chef walked up to me and introduced himself as  Chef Narender Singh Jaravta,

the Head Chef of Domino's Pizza.  He politely enquired if I would ,like to sample a few dishes.


The Pizza boy brought a tray of Garlic bread, Cheesy dips and two other dishes.
Chef Narendar returned back to my table and joined me.

As we got talking, Chef  Narender told me about his team and his decade long association with Domino's. Through the conversation  I realized I had met my first Chef friend.

The delightful dishes in front of me were getting cold, so I quickly asked the chef:

"What is this?"

"This is ZINGY"

"What is the stuffing inside?"

 "Paneer. and Chicken if you go for the non vegetarian  option"

and he continued, " I want to watch your expressions as you eat the ZINGY"

I picked up the ZINGY  and took my first  bite.

" It is  so soft! I have never  tasted anything so soft!"

Chef Narender simply smiled, got up and said:


I finished my ZINGY  and joined a few other bloggers at the next table  waiting for the formal launch to start.

The gentleman I had noticed earlier, was Mr Murugun Narayanaswamy, Sr Vice President, Marketing , Domino's Pizza India.

Through an AV presentation, the VP took us through the journey of Domino's Pizza, all the while fielding questions from the bloggers and customers.

The statistics he shared with us were mind boggling:

Trivia About Domino’s Pizza India

·         India is the Biggest Market for Domino’s Pizza outside the U.S.

·         There are 959 Domino’s Pizza restaurants in India spread across 218 cities

·         Domino’s Pizza has 72% market share in the chained pizza market in India

·         300,000+ pizzas are made and sold everyday

·         20,000+ online orders every day

  55 million total orders each year 

 Chef Narender  now took to the stage and talked about two previous popular products, the ZINGY and


f  Finally he talked about the first launch product of the day, " DOUBLE CHEESE CRUNCH" Pizza.

"The unique Double Cheese Crunch pizza is the latest addition in the list of indulgent pizzas offered by Domino’s Pizza. It is an exclusive offering by Domino’s Pizza and comes with two thin crusts having liquid creamy cheese in-between, topped with mozzarella cheese and fresh vegetarian or non-vegetarian toppings.

The second product being launched today is:


Custard Bliss dessert has been developed considering Indian consumers’ love for custard flavour. It is the latest addition to the dessert menu after the much loved Choco Lava Cake. This amazingly delicious dessert is made from soft buttery flavoured dough rolled over tasty Vanilla Custard, milk, cream, sprinkled with finely powdered cardamom sugar which adds a unique delightful flavour."

As the presentation got over, the boys came in with trays of both the new dishes, it was finally time to savour the new goodies of Domino's.

I found the new DOUBLE CHEESE CRUNCH Pizza  very crispy and light, and loved the fact that the crusts were thin and the toppings very generous with veggies, since I am a vegetarian.

The Non vegetarian variety for the same dish looked equally tempting.

The CUSTARD BLISS tray  could not be ignored by any means.

This baked dish contained a filling of custard. So I carefully broke it into two pieces. Sure enough, there was this yellow colored custard filled inside. And it tasted  simply yum with the subtle flavour of vanilla and cardamom.

Chef Narender invited us for a  live demo of the dishes. So adorning our caps and aprons we were escorted inside the kitchen by him.

The young girl, took a ball of dough, placed it on the Pizza dish and started patting the dough. Within ten seconds, the dough had evenly spread to the full size of the platter. She took a Pizza knife, and quickly cut the dough into cones. Picking up one cone, she filled it with ready made custard, sealed  the dough, placed it on a baking dish and moved towards the oven.

"she was so quick!", I couldn't help exclaiming.

" How long do you think it would take our cooks to prepare three different Pizzas with complete toppings?"

" Ten minutes, twelve minutes"

" Forty seconds"

" Forty seconds?"

" Yes.. that is the secret of our 30 minutes delivery. We train our cooks to perform so fast that we are able to actually deliver the Pizza within 30 minutes of the order."

We left the kitchen, amazed at he proficiency of the entire cooking process. After having clicked photographs with the team of Chefs led by Chef Narender, I took my leave. and before i could exit, there was the last surprise of the day. Gift vouchers worth Rs 1000 .

The event was indeed a fun meet, extremely informative. and though  I thoroughly vouch for the two new dishes, i was simply bowled over by the ZINGY. The simple reason being, it comes at an unbelievable price of Rs 29 for vegetarian  and Rs 35 for the Chicken stuffing.

As i sign off this post, a word of advice. This evening, drop everything. Ring up your extended family and plan a get together at he nearest Domino's Pizza outlet and have a ZINGY feast followed by  trying the two new dishes, the DOUBLE CHEESE CRUNCH and CUSTARD BLISS,  to celebrate in the true spirit of Domino's:


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